Lisa Mabe is Founder and Principal at Hewar Social Communications in Washington, D.C. A recognized leader in her field, Lisa blends her keen interest in Middle East cultures with her extensive experience in public relations. As an expert in multicultural marketing, Lisa, along with her team at Hewar, focus on the Muslim and Middle Eastern consumer market segment and specialize in engaging with consumers in culturally-relevant, impactful and results-producing ways.
Lisa approaches all of her work from an anthropological point of view – researching the target audience thoroughly to understand their behaviors and motivations in order to provide the most-relevant and engaging communications on behalf of clients. Over the years, Lisa has worked with a host of Fortune 500 companies, non-profit-organizations, government agencies, and start-ups. Some of her clients have included: SunTrust Bank, Wachovia, Nestle, ConAgra, American Halal Co, Sodexo USA, Kimberly Clark, Sara Lee, DISH Network and Bissell Homecare among many others.
Prior to Hewar, Lisa spent several years with Mullen Communications in Winston-Salem, North Carolina. While there, Lisa intimately worked on or managed several high-profile public relations, online media and marketing to women initiatives for leading and innovating firms. Most recently, Lisa worked at the Washington, D.C. office of Proof Digital Media, Burson-Marsteller’s digital communications practice. At Proof, Lisa focused almost exclusively on enhancing, extending, and increasing the efficiency and effectiveness of the digital public relations practice for clients including the United States Department of Treasury.