A.T. Kearney (A global management consulting firm)
Addressing the Muslim Market
Throughout the world, Muslims are becoming increasingly active as investors and manufacturers, bankers and traders, competitors and suppliers, and becoming real partners in a global economic system. Muslims comprise one of the fastest growing consumer markets in the world and, hence, represent a major growth opportunity for businesses around the world ............. more

JWT (largest ad agency brand in the country and fourth largest ad agency in the world)
Marketing to Muslims: U.S. Study
By former CMO, Ms. Marian Salzman, who is recognized as one of the top five trendspotters worldwide.
Muslim Americans spend about $170 billion on consumer products, JWT estimates; this figure is expected to grow rapidly as the population expands and younger Muslims start working. JWT conducted a large study of Muslims in the United States and Britain to determine whether they would be receptive to specialized advertising. There were 835 people in the United States study. Salzman said the study found that Muslims were buying many standard products but that they felt excluded from mainstream advertising. In particular, she said, they wanted companies to recognize their holidays........ more

Advertising Age
Marketers Must Engage the Muslim Consumer
By Michael Hastings-Black
In the coming years, the U.S. market will likely begin to recognize and court the $170 billion purchasing power of American Muslims. And since there is money to be made, this will indeed happen. Soon come the adverts...... more

TIME Magazine
Halal: Buying Muslim
By Carla Power
The rising concerns of consumers herald not just a global economic trend, but a cultural one.  Today, a growing number are doing so by buying Islamic, connecting to their Muslim roots by what they eat, wear and play on their iPods. Rising Muslim consumerism undermines the specious argument often heard after 9/11: that Muslims hate the Western way of life, with its emphasis on choice and consumerism. The growing Muslim market is a sign of a newly confident Islamic identity — one based not on politics but on personal lifestyles...... more

New York Times
U.S. Advertisers Reach Out To Muslim Consumer
By Louise Story
Grocers and consumer product companies are considering ways to make their goods follow Muslim rules, which forbid pork, gelatin and pig fat, often used in cosmetics and cleaning products. Retailers are looking into providing longer skirts even during the summer months, and mainstream advertisers are planning to place some commercials on the satellite channels that Muslims often watch...... more

ABC News
Muslims Flex Their Market Muscle
By Andrew Chang
The struggle to win the hearts and minds of Muslims around world has been on the lips of Westerners a lot lately, but there's a parallel battle that has been fought for a long time: the one for its pocketbooks.....more

DinarStandard.com
Islamic Finance Gaining Traction in the US
Just like its growth around the world, the Islamic Finance industry in the US has grown significantly over the last 15-20 years ........ more

New York Times
A Hometown Bank Heeds a Call to Serve Its Islamic Clients
Until a stranger without an appointment showed up one day in late 2001, Stephen L. Ranzini was feeling rather pleased with himself. University Bank here, which he led as president, had just won a national award for community service ....... more

Entrepreneur.com
The Muslim Market, How can you reach out to this fast-growing group of consumers?
With buying power that's roughly equal to the state of Indiana, the growing U.S. Muslim population--estimated at between 6 million and 8 million people--is an attractive segment for marketers. Reaching them requires an understanding of their culture, beliefs and preferences, says Ann Mack, director of trendspotting for ..... more

The Economist
Marketing food and Fashion to Muslims
Marketers and self-proclaimed trendspotters in the Western world love slicing and segmenting consumers into an ever larger number of categories. They created the teenager, the yuppie, the baby boomer, the singleton and the metrosexual. For all of them they ..... more

Slate
Hijab Chic, How retailers are targeting to fashion conscious Muslim women
"Full coverage," not your typical fashion show prerequisite, was the theme at a "fashion seminar" recently hosted by Nordstrom at the Tony Tysons Corner Center mall in McLean, Va. The show, called "Interpreting Hot Trends for Veiled and Conservative Women," was perhaps the first high-fashion hijab event sponsored by corporate America ........ more

HalalFocus.com
American Muslim Consumers in the Spotlight
Muslims in the US are used to coming under the spotlight, but this time, things are different. With a combined spending power of $170 billion, this diverse community of around 8-9 million spread across the country is emerging as an attractive, and largely untapped, consumer demographic ......... more

DinarStandard.com
The Untapped American Muslim Consumer Market
A while ago, as I was going through my subscribed Time magazine, I was reminded of marketing sophistication in action. I noticed that the Ford Taurus advertisement on the back of my copy was different from another copy of Time magazine (same Edition) that was subscribed by a female colleague. Hers had a female in the ad (mine had no person) and the car was of a different color. Ford obviously was trying to appeal to us differently. Ford does more than customize its marketing communications as it also develops its products for various segments (rugged trucks, Mustang sports car, family mini-vans etc.) ....... more

Brandweek.com
Best Buy Wishes Muslims Happy Eid al-Adha
Best Buy stands by its decision to wish U.S. Muslims a Happy Eid Al-Adha, a rep for the company said, and though some Best Buy customers took offense, a Muslim advocacy group praised the move ..... more

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