The American Muslim Consumer Conference (AMCC) provides the only platform for industry professionals to examine this potent market sector, and explore its rich potential. The objective of AMCC is to “Understand and Address the needs of American Muslim Consumers and promote companies/entrepreneurs who are developing products for this market.”
JWT’s 2007 study of ‘one of America’s biggest hidden niche markets’ revealed that the American Muslim consumers represent “a neglected market with huge potential for brands that are willing to connect with them.”
Ogilvy Noor’s 2010 report on “Brands, Islam and the New Muslim Consumer” the generation of educated, savvy young Muslims across the world who are quantifiably different in their world views, attitudes and expectations from the generations before them. With Muslim youth now accounting for 11% of the world’s population, they are the voice of the future that global marketers cannot afford to ignore.
Miles Young, CEO, Ogilvy & Mather Worldwide
“The conference was a huge success, a kind of coming-of-age for the Muslim Community here as an economic force.”
Nausheena Hussain, Multicultural Marketing, Best Buy
“AMCC helped me not only as a marketer, but personally, very gratifying to see so many brands, entrepreneurs, agencies, and company’s realizing that the Muslim consumer is part of the US economy and one that yields power and great opportunity.”
Lisa Mabe, Principal & Founder, Hewar Social Communications
“What an effective marketing conference to raise the visibility & viability of a growing, valuable & under-served consumer segment.”