Dr. Naif Al-Mutawa is the founder and CEO of Teshkeel Media Group, for whom he created THE 99, the first group of comic superheroes born of an Islamic archetype. Recently, Forbes named THE 99 as one of the top 20 trends sweeping the globe and most recently, President Barack Obama praised Dr. Naif and THE 99 as perhaps the most innovative of the thousands of new entrepreneurs viewed by his Presidential Summit on Entrepreneurship.
This year’s conference theme is “The New Face of Muslim Consumers”, which will analyze and discuss the market as a group of socially conscious, innovative, and engaged consumers.
To build further on this year’s theme, we are looking for companies, entrepreneurs and outstanding candidates to present their business, product, or service which are benefiting the American-Muslim consumer, either directly or as a byproduct. During this session, the selected…
A Connecticut man had been a florist for seven years. Then one day in 1999, he had an idea. That idea became a business. That business has since grown to over 1000 franchises throughout the world.
Tariq Farid, the recipient of two Entrepreneur of the Year awards in 2009 from the International Franchise Association and Ernst & Young in Metro New York, developed and launched Edible Arrangements in 1999.
We thank the speakers and attendees for the enthusiastic response and your continued participation at the annual American Muslim Consumer Conference.
The American Muslim Consumer Conference (AMCC) provides the only platform for industry professionals to examine this potent market sector, and explore its rich potential. The objective of AMCC is to “Understand and Address the needs of American Muslim Consumers and promote companies/entrepreneurs who are developing products for this market.”
JWT’s 2007 study of ‘one of America’s biggest hidden niche markets’ revealed that the American Muslim consumers represent “a neglected market with huge potential for brands that are willing to connect with them.”
Ogilvy Noor’s 2010 report on “Brands, Islam and the New Muslim Consumer” the generation of educated, savvy young Muslims across the world who are quantifiably different in their world views, attitudes and expectations from the generations before them. With Muslim youth now accounting for 11% of the world’s population, they are the voice of the future that global marketers cannot afford to ignore.
Miles Young, CEO, Ogilvy & Mather Worldwide
“The conference was a huge success, a kind of coming-of-age for the Muslim Community here as an economic force.”
Nausheena Hussain, Multicultural Marketing, Best Buy
“AMCC helped me not only as a marketer, but personally, very gratifying to see so many brands, entrepreneurs, agencies, and company’s realizing that the Muslim consumer is part of the US economy and one that yields power and great opportunity.”
Lisa Mabe, Principal & Founder, Hewar Social Communications
“What an effective marketing conference to raise the visibility & viability of a growing, valuable & under-served consumer segment.”